Investigating The Adoption Of Social Networks As Learning Education Essay


1.1.1 Introduction

Rapid alterations in technological invention have led to a new manner of communicating ; it can now be carried out anytime, anyplace, in existent infinite or through engineering ( Cascio & A ; Shurygailo, 2003 ) . Over the old ages persons and organisations find themselves in state of affairss where their disbursals are high than their income because of the current economic recession, and requires persons and organisations to be resourceful in happening ways to cut the costs. Among other things one country which is frequently examined is going in order to be at a peculiar topographic point at a peculiar clip to run into with clients, friends or pupils to portion cognition. In the yesteryear, the lone manner to interact and portion cognition with scholars was to go to where the school is located, even if that meant going stat mis and kilometres by pes. However, with today ‘s engineering, there are other options alternatively of holding a face-to-face meeting. The debut of engineerings such as WebCT, LMS and E-Learning have been adopted by many schools and universities over the old ages, nevertheless some schools due to miss of resources could non follow these engineerings. The debut of societal webs have truly weakened geographical restraints and changed the interpersonal communicating kineticss ( Lee, Cho, Gay, Davidson and Ingraffa, 2003 ) . It is possible to interact via Skype, videoconference, Facebook, and Twitter or even through advanced engineerings. Therefore, concerns and persons are sing which type of communicating plants better for them. However schools are either non certain or uninformed on how these engineerings could be adopted to heighten acquisition. On the other side we have academies that still believe the traditional schoolroom instruction is the most effectual manner to make out to pupils ( Liu, 2010 ) .

Social webs sites have made communicating between different and distant people cheaper and quicker. Social webs sites such as Facebook and chirrup which could be easy and stingily be accessed on nomadic phones have truly became portion of our lives. Most Research has been conducted on how the usage of societal webs for societal intents affects the pupil ‘s public presentation at schools. However the purpose to this survey is to look into how societal webs could be adopted to heighten larning at schools. There is no uncertainty that information engineering plays a function in heightening acquisition ; nevertheless we have many inquiries than replies about the determiners of the usage and credence of engineerings. Hence we believe that theories such as TAM and TPB could assist in look intoing factors impacting the acceptance of societal webs as acquisition tools. Although TAM and TPB have been tested in countries other than instruction, but because they allow us to look into things such attitude, purpose, behaviour that gives us a ground adequate to follow them in this survey.


For the past old ages the focal point about societal webs has been about the possibilities of quandary and hazards that the usage of societal web will hold on the pupil ‘s surveies. And the fright that most scholars spent much clip pass oning with friends, households about societal related affairs and nil positive could come out of the usage of societal webs except beef uping relationships. But in recent old ages many research workers have become more and more dying about how societal webs could be used to heighten larning but schools are still loath to follow this thought. Although these engineerings were non developed for larning intents, but because this is the country where both scholars and instructors find themselves, it will be honoring to incorporate these engineerings into learning and larning procedures. Hence the purpose for this survey is to look into their reluctancy to follow. The acceptance of societal webs as acquisition tools could hold a great impact on instruction and acquisition end product if their effectivity is good discovered by schools.


1.2.1 Specifying Social Networks

The term societal webs is used to wrap up an extended series of societal sites such as Facebook, wiki, YouTube, LinkedIn and Twitter which are used to link friends, households and co-workers ( Mathieu, 2007 ) . Social networking sites are the convenient and effectual manner in which these 21st century coevals usage for societal communications.

Communication is the method by which people portion their thoughts, information, sentiments and feelings ( Crandall and Wallace, 1998 ) . Communication is an indispensable portion of human interaction. The benefits of effectual communicating are many and obvious as they enhance all facets of our personal and professional lives ( Downs and Hazen, 1977 ) . Ineffective or misunderstood communications in our personal lives may give rise to jobs or embarrassment but in our professional lives the consequences of misinterpretations may hold much more serious consequences. There is adequate grounds from literate that communicating is one of the most of import concerns for every organisation ( Cascio, 1999, 2000 ; Fritz et al. , 1998 ; Staples, 2001b ; Townsend et al. , 1998 ) and is one of the largest barriers to effectual teleworking ( Ruppel and Howard, 1998 ) . Early surveies of communicating systems in practical engineerings suggest that effectual communicating is really of import ( Conner, 2003 ; DeSanctis and Monge, 1999 ) because the practical communicating alters the familiar form, content and context of organisation communications ( Engkavanish, 1999 ; Nilles, 1998 ; Townsend et al. , 1998 ) .

1.2.2 Proposed factors act uponing acceptance of Social webs.

1. Technology Acceptance Model

In order to gaining control and understand the user ‘s behaviour towards the new invention, we must understand engineering acceptance procedure ( Davis, Bagozzi, and Warshaw, 1989 ) . Beliefs, attitudes, and purposes are of import factors in the acceptance of computing machine engineerings ( Davis, 1989 ) . While modern-day representations have focused on explicating the act of utilizing computing machines, the function of larning to utilize the computing machine needs to be better understood within the overall acceptance procedure. TAM consists of two beliefs the sensed easiness of usage and is does non necessitate attempt to utilize, and perceived usefulness. Perceived of usage describes that users will experience a batch comfy if they perceive that the new engineering is easy to utilize. Perceived usefulness articulate that users will be happy to accept the engineering if it meets their demands and increase the public presentation. Miller, Rainer, and Corley ( 2003 ) conducted a research on on-line category delivered by synergistic faculties and their findings are that pupils ‘ of courseware were significantly affected by the sensed easiness of usage and perceived utility.

External variables

Perceived utility

Perceived easiness of usage

Behavioral purpose

Actual system usage

Beginning: Venkatesh ( 2003 ) , Davis ( 1989 ) .

Figure 1.1 Technology Acceptance Model

2. Theory of planned behaviour

This theory articulate that people ‘s behaviour is motivated by behavioural purposes, where behavioural purposes are a map of an person ‘s attitude toward the behaviour, the subjective norms environing the public presentation of the behaviour, and the person ‘s perceptual experience of the easiness with which the behaviour can be performed ( Ajzen, 1991 ) .

Figure 1.2 Theory of Planned Behavior



It is good known that persons in South Africa are the late adoptive parents of cyberspace and its applications such as societal web engineerings ( Mattila, Karjaluoto, and Pento, 2003 ) . Very limited survey has been conducted on factors impacting usage of societal web engineerings such Facebook, Skype, Twitter and Mxit. Although WebCT, LMS and E-Campus and student personal electronic mails are available to scholars and Teachs at certain school, there is still limited and inconvenient communicating between instructors and scholars, instructors and instructors, and scholars and scholars.

Internet engineering changes the manner people communicate and how study content can be delivered. Despite handiness of pass oning tools in the market and their efficiency on communicating these tools have non been utilized to their full potency at the universities and schools. Therefore, there is a demand to understand the users ‘ credence and perceived behaviour of such engineerings and a demand to besides understand their perceptual experiences about these engineerings. This research is of import because the reply holds the hint that will assist schools in both urban and rural countries to heighten and better communicating which will finally better the acquisition end product.

Against this background, the research job for this thesis is discussed in inside informations below ;


Teaching and larning it is non accessible outside a formal acquisition state of affairs or after normal school hours.

In most rural and urban schools communicating between a scholar and a instructor it is a challenge after the normal school hours, with respect to instructors giving assignments to scholars or scholars asking lucidity on a lesson taught or assignment given in category. If some scholars did n’t go to school they need to wait for the undermentioned twenty-four hours in order to catch up or ask about the lessons done on that peculiar twenty-four hours. This has someway affected or limited the bottom line of instruction.

1.3.3 RESEARCH Question

The research inquiry to be researched within the scope of this thesis, reads as follows:

What are the factors impacting the acceptance of societal webs as acquisition tools?

In sustenance of the research inquiry the undermentioned fact-finding inquiries will be researched:

How can societal networking sites be encouraged to be adopted by school as acquisition tools?

How can the acceptance of societal networking sites improve instruction and acquisition activities?

What are the perceptual experiences of both the instructors and scholars about societal networking sites?

What are the relevant societal networking sites to be adopted by schools?


In most urban and rural schools the interaction between a scholar and instructor is limited to the traditional manner, whereby acquisition could merely take topographic point during normal school hours ; hence the purpose of this research is to look into factors impacting the acceptance of societal networking sites as acquisition tools.

The survey is an effort to supply more intending apprehension of the effectivity of societal networking sites in instruction and acquisition activities.


To place the cardinal factors act uponing the acceptance of societal webs in the schools.

To underpin how the usage of societal networking sites as acquisition tools could better interaction between scholars and instructors.

Based on the findings of the probe a theoretical account or model will be developed, the theoretical account is aimed at bettering the acquisition end product.

To measure and advance effectual usage of societal webs in instruction and larning amongst urban and rural schools.


The research methodological analysis to be followed in the survey will be based on the undermentioned: Research design, Unit of analysis and sampling, Data aggregation techniques, Literature survey, Interviews, Questionnaire, and Data analysis.


Research Methodology is an organized manner comprising of sequences, processs and systems to pull off and put to death a research undertaking ( Welman & A ; Kruger, 2004 ) .It focal points on the single stairss in the research procedure and the nonsubjective processs to be followed. In this research the rationalist and phenomenologist paradigms will be used.

Harmonizing to Welman et Al ( 2007:6 ) rationalist attack “ holds that research must be limited to what can be observed and measured objectively ” and it is besides known as the Quantitative research attack. Welman et Al ( 2007:6 ) . The Quantitative method seeks to set up relationships and to explicate causes of alterations in measured societal facts ( White, 2003 ) .

Welman et Al ( 2007:6 ) Further provinces that the human behaviour research can non be separated from the phenomena being observed. This attack is besides known as the Qualitative research attack.

A instance survey method will be used. Woodside & A ; Wilson ( 2003:493 ) describe Case survey research as “ enquiry focussing on describing, understanding and foretelling and or commanding the person ” . Eisenhardt ( 1989: 534 ) supports the position of Woodside & A ; Wilson ( 2003:493 ) and add that “ the instance survey is a research scheme which focuses on understanding the kineticss present within individual scenes ” . The ground the instance survey method is selected in this research is because it allows the assemblage of in-depth informations relation to a individual person, and the instance survey allows the usage of different informations aggregation methods such as interviews, Questionnaire and Observation.


Presently there are two most normally used primary informations aggregation methods in these types of research: i.e. the Questionnaire and the Interview. Harmonizing to Cooper & A ; Schindler ( 1998 ) the questionnaire and the interview are informations aggregation instruments that enable the research worker to present inquiry to subject in his/her hunt for reply to the research inquiries.

Saunders et Al ( 2002:280 ) maintain that it is by and large good pattern non to trust entirely on questionnaire informations but to utilize the questionnaire in concurrence with at least one information aggregation instrument.

In this survey data aggregation will be done in signifiers of Questionnaire and Interview. A pilot survey will be conducted utilizing a instructors and scholars in both rural and urban schools.

A pilot survey based on the theory of planned behaviour ( TPB ) and engineering credence theoretical account ( TAM ) as steering models will be conducted utilizing 150 instructors and 50 scholars. The concluding questionnaire will dwell of two subdivisions, one assemblage demographic information such age and gender and the other roll uping answering perceptual experiences about societal networking. The 2nd subdivision uses likert-scale with ground tackles ( 1 ) strongly agrees to ( 5 ) strongly disagree to look into factors impacting their acceptance of societal webs as acquisition tools.


The survey is based on the Theory of Planned Behavior and Technology Acceptance Model to look into including attitude, subjective norm, behavioural purpose, perceived behavioural control, perceived usefulness and sensed easiness of usage.

1. Technology Acceptance Model

1.1. Perceived easiness of use- describes that users will experience a batch comfy if they perceive that the new engineering is easy to utilize ( Ajzen & A ; Fishbein, 1980 ) .

1.2. Perceived usefulness- articulate that users will be happy to accept the engineering if it meets their demands and increase their public presentation ( Ajzen & A ; Fishbein, 1980 ) .

2. Theory of Planned Behavior

2.1 Behavioral Beliefs ( Attitude toward Behavior ) – intending their beliefs about the possible result of the behaviour.

2.2 Normative beliefs ( Subjective Norm ) – intending their beliefs about the normative outlooks of important others.

2.3 Control beliefs ( Perceived Behavioral Control ) – intending the beliefs sing absence or presence of factors that might ease or hinder the public presentation of the behaviour ( Ajzen, 1991 ) .


After the aggregation of informations one needs to analyse and construe the information collected. In this research secondary and primary informations aggregation will be undertaken. A series of descriptive analysis techniques will be conducted on the information collected.

6. ETHICAL Consideration

“ The research worker is ethically responsible for protecting the rights and public assistance of topics while carry oning a survey ” McMillan & A ; Schumacher ( 1993:23 ) . Harmonizing to Babbie ( 2005:62 ) ethical behaviour refers to general understandings shared by research workers about what is proper and improper in the behavior of scientific enquiry. Babbie ( 2005:62-69 ) describes some of the most of import ethical considerations in research:

Voluntary engagement: No 1 should be forced to take part in a research. In the most general footings, the scientific end of generalizability is threatened if topics are all the sorts of people who willingly take part in such things.

No Harm to the participants: Social research should ne’er wound the people being studied, irrespective of whether they volunteer for the survey. The participants will non be exposed in any danger and in conclusion the possible benefits of the research will non be used to warrant the possible inauspicious effects on the participants.

Anonymity and Confidentiality: A research undertaking guarantees namelessness when the research worker non merely the people who read about the research can non place a given response with a given respondent. Confidentiality is guaranteed when the research worker can place a given individual ‘s response but basically promises non to make so publically.

Misrepresentation: Deceiving people is unethical, misrepresentation within societal research demand to be justified by obliging scientific or administrative concerns.

Informant consent: Harmonizing Mason ( 1996 ) . “ The informed consent of the participants is really critical to the research ethics “ .Every participant will be given a clear apprehension of the nature and the effects of his/her engagement before He / She prosecute in the research.

Analysis and Coverage: Research workers have an duty to do any of the research short approachs known to their readers- even if admitting makings and errors makes them experience foolish.


The Study is divided into the following 5 chapters:

Chapter 1: Overview. This chapter provides an overview which introduces a reader to the survey. It consists of Introduction to analyze, the background, and the job statement, every bit good as the aims, intent of the survey, the research design and methodological analysis. The chapter is used as a usher of what could be expected in chapters to follow.

Chapter 2: Literature Review. This chapter comprises of literature reappraisal. It provides more information about the societal webs, theoretical models ( TAM and TPB ) .

Chapter 3: Research Design and methods. The chapter comprises of research methodological analysis applied, the informations aggregation methods every bit good as informations processing and analysis.

Chapter 4: Research consequences and treatment. The chapter presents the informations and the findings obtained from the research methods.

Chapter 5: Decisions and Recommendations. In this chapter decision are drawn and recommendations are presented.

8. Record

Records will be kept in paper and digital format at the Tshwane University of Technology library and with the research worker of this thesis.