Month: December 2017

The Writer by Richard Wilbur

The Writer by Richard Wilbur On order to effectively analyze “The Writer,” one might look to the Advanced Placement format, for instance, to best understand the meaning of Wilbur’s poem. Some questions we might ask as a basis for analysis are as follows: 1. Who is the speaker in the poem? In “The Writer,” the speaker is likely Wilbur speaking about his daughter. 2. Who is the audience of the poem? The poem seems to be directed toward parents who might relate to Wilbur as they watch their children grow up.

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Likewise, the poem might also be directed at young people, who will inevitably undergo a journey similar to that of Wilbur’s daughter in the poem – fraught with many ups and downs, and hopefully the triumph that the iridescent creature experiences – “beating a smooth course out the window. ” 3. What is the situation and setting of the poem. In the poem, Wilbur is observing his daughter writing a poem in her room. He is presumably just outside listening and admiring her hard work. Perhaps, also, the poem on another level is referencing the journeys that young people undergo. It is symbolic for life. 4. State the poem’s central idea or theme.

The theme that life is a journey filled with tough times and triumph. Also, a father takes compassionate interest in his child. 5. Describe structural patter of the poem both in terms of visual patterns and sound patterns (stanzas, rhyme scheme, meter, free verse, alliteration, repetition, etc. ) Interestingly, Wilbur departs from his usual style in this poem, choosing to write a free-versed poem rather than a rhyming poem, which normally characterizes his poetry. He notes in an interview with the Paris Review that indeed, this was a deviation for him, and that the poem was meant to be written this way.

Nonetheless, the poem has a rather lulling flow for which I am particularly fond. Wilbur uses three-line stanzas and interestingly makes a number of references to boating and the sea. For instance, he refers to a gunwale, cargo, stillness (like the sea), etc. Seeing as the sea can be calm and beautiful, as well as violent and stormy – this is consistent with the poem’s message. 6. Comment on the poem’s diction. How does this relate to tone? Wilbur is widely recognized for embracing the attitude of those such as Frost, using common diction and concise, imagery-filled poems.

In this poem he references common objects that working people would understand — for example, comparing the sound of a typewriter to a chain hauled over a gunwale. 7. Is imagery dominant? Explain. Wilbur makes frequent use of imagery in “The Writer. ”  He uses metaphors extensively – for instance, calling “the stuff / Of her life is … great cargo, … some of it heavy”. The whole second half of the poem is one giant extended metaphor! Wilbur compares the difficulties of growing up those of an ‘iridescent creature’ – a ‘dazed starling’ that in spite of difficulties, ultimately flies free.

It serves as a metaphor for life’s ups and downs. 7. Is the poem narrative or lyric? The poem seems to be narrative. It conveys not only a story about his daughter, but a story of life, and paints distinctive images in the reader’s mind. 9. Comment on figurative language. To me, this poem is an extended metaphor for life journeys. Wilbur’s daughter is undergoing not only the experience of writing– along with its frustrations and “heavy cargo” – but is experiencing life with some difficulties along the way.

The Gift by Li-Young Lee This poem is about the relationship between a son and his father. I think what the “gift” is, is the wisdom his father has. I also think that hes giving him the gift of transition from a child to adulthood. In “The Gift,” Lee discusses two incidents involving the removal of a splinter (astilla) from another’s hand. When he describes removing a splinter from his wife’s finger, he alludes to a skilled tenderness on his part: “Look how I shave her thumbnail down / so carefully she feels no pain”.

When his father had removed a splinter from a younger Lee’s palm, Lee responded with humble appreciation—he gave his father a kiss. Lee digresses—offering some more boastful, even humorous possible responses to having apprehended the removed splinter (“Ore Going Deep for My Heart,” “Death visited here! “), and reminding the reader that it is, in fact, he who grew into the adult who removed his wife’s splinter. He, by modestly giving his father a kiss, suggests that a gift has merit solely on account of its being a gift—even if that gift is a removed splinter.

What ultimately matters is not that Lee had been feeling pain, but that, at the moment he kissed his father, he presently beheld a gift from him. Lee does not act particularly humble when removing his wife’s splinter, however, even though his father was a physician—because, regardless of what this occasion had meant for him in the past, he was presently with his wife, able to give her the gift of relief. Lee has grown and matured; he is able to proudly identify with his giving father, rather than prolong his past identity as a receiving, humble child. The Black Death

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Market Segmentation of Softdrink Industry

1. Fashionable brand conscious consumers: This segment of people are generally in their twenties, who are uni students or make up theworking class, drive fast cars(or would like to ) they socialize with friends and go to parties anddance clubs. They are carefree and are freestyle. When they buy this product, they buy theimage, they buy the fashionable drink that exudes coolness. 2. Average consumers: These people are usually prone to purchase product out of mindless habit. This segment of consumers have successfully been ? brainwashed? o some extent by advertising campaigns andheavy promotions conducted by these companies. Again the age bracket is in the twenties,although teenagers tend to fall under this category. 3. Peer pressured consumers: This segment of the majority teenagers who purchase this product ? because their friends do it,? or they do not want to appear daggy purchasing a local drink. They are less likely to request anyordinary drink while purchasing. 4. Soft drink addicts: This segment usually follows any particular brand that will have nothing other than therepreferred brand, no substitute¶s, no imitations.

They are accustomed to the taste, and believe it isthe distinct flavour that keeps them buying coke consistently. On the other side, these consumersare addicted to the prizes and competitions offered by these companies, resulting in the purchaseof that product This report provides an analysis and evaluation of the Marketing Strategy of PepsiCo. Methodsof analysis include Market Segmentation, Market Targeting, Market Positioning, as well as theMarketing Mix of PepsiCo. The research draws attention to the Market Segmentation of PepsiCo.

While the soft drink industry has probably the widest and deepest customer base in the world, Pepsi did not use themajority fallacy to market their product. Instead, Pepsi prefers to segment itself as the beveragechoice of the ? New Generation? , Generation Next, or just as the ? Pepsi Generation?. These termsadopted in Pepsi¶s advertising campaigns are what marketers refer to as Generation X, which areprofiled to be between the ages of 18 to 29. In addition, PepsiCo also focus on another market,which includes Teenagers that are between the 12 to 18 years old.

Pepsi believes that if they canget this market to adopt their product, they could establish a loyal customer in a long run. Despite being a strong #2 against Coca Cola, Pepsi has become the largest selling soft drink inthe world and is liked by people of all ages. A recent survey has shown that about 90% of theworld population prefers Pepsi when asked the question of which soft drinks do they prefer. Thereason for their linking is because Pepsi is able to give them a higher quality of taste and a largevariety of flavors

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Westjet Case Analysis

Table of Contents Executive Summaryi Table of Contents1 About WestJet1 Market Share2 Domestic2 International3 Market Position and SWOT Analysis5 WestJet Key Financial Ratios7 Accounting, Finance, Legal and Environmental Issues8 Shareholders and Company Ownership8 Accounting Policy and Internal Control9 Legal9 Environmental 11 Investor Recommendations12 Bibliography13 THE COMPANY AND ITS POSITION IN THE MARKET Competitive Landscape Markets where WestJet competes: •Airlines •Consumer Services •Travel Agencies & Services •Transportation Services •Air Cargo Services Direct competitors •Air Canada •Air Transat •Porter Air Central Mountain Air Key Financial Data 201020092008 Profit margin5. 24%9. 23%11. 48% Return on Equity8. 59%15. 16%27. 21% Debt/Total Assets0. 580. 600. 67 Book value$ 10. 54$ 10. 01$ 8. 28 About WestJet WestJet is a Canadian low-cost airline, publicly traded on the Toronto Stock Exchange – (TSX: WJA). Founded in 1996, it currently is the second largest carrier in Canada, next to Air Canada. WestJet operates in 70 cities across North America, Mexico and the Caribbean and employs over 8000 employees and is non-unionized. The WestJet head office and main hub is located in Calgary, the other main hub being Toronto Pearson Airport.

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The airline operates an average of 420 flights and carries 40000 passengers per day. WestJet’s fleet consists exclusively of Boeing 737s, following the single operating type model pioneered by Southwest Airlines. In 2010 the carrier’s fleet consisted of 91 aircraft. WestJet has maintained a constant focus on customer service, providing low fares, and always-on-time service, allowing them to take a leading position in the Canadian airline industry. Market Share Domestic FIGURE 1 SOURCE: DATA FROM BRENT JANG, WESTJET CLOSING THE GAP WITH AIR CANADA, THE GLOBE AND MAIL REPORT ON BUSINESS, FEBRUARY 18,2010, HTTP://WWW.

THEGLOBEANDMAIL. COM/REPORT-ON-BUSINESS/WESTJET-CLOSING-GAP-WITH-AIR-CANADA/ARTICLE1472230/ WestJet’s 2009 domestic market share is 38% which they plan to increase to 45% by 2014. Their current strategy is to increase market share each year steadily by 1%-2%, to which they have been very successful – from 2000 to 2010 WestJet’s market share grew from 7% to 38%. International FIGURE 2 SOURCE: DATA FROM BRENT JANG, WESTJET CLOSING THE GAP WITH AIR CANADA, THE GLOBE AND MAIL REPORT ON BUSINESS, HTTP://WWW. THEGLOBEANDMAIL. COM/REPORT-ON-BUSINESS/WESTJET-CLOSING-GAP-WITH-AIR-CANADA/ARTICLE1472230/

As of December 2010, WestJet had a 15% market share in the Mexico/ Caribbean market and 13% in the trans-border market. International cont’d FIGURE 3 SOURCE: DATA FROM BRENT JANG, WESTJET CLOSING THE GAP WITH AIR CANADA, THE GLOBE AND MAIL REPORT ON BUSINESS, HTTP://WWW. THEGLOBEANDMAIL. COM/REPORT-ON-BUSINESS/WESTJET-CLOSING-GAP-WITH-AIR-CANADA/ARTICLE1472230/ ? Market Position and SWOT Analysis WestJet has positioned itself as no frills airline company offering which offers lower rates and better service than its competitors. When WestJet started operations their plan was to target families who travelled by car.

Once WestJet had established its target market, it worked on enhancing customer service to these customers without increasing fares. WestJet markets itself as being different than its competitors. Using its unique slogans such as “Owners Care” and “I Care-Antee it”, Westjet enhances the positive image of its corporate culture. WestJet actively markets its staff as “WestJetters”, with 84% of the WestJet’s eligible employees owning shares in the company . WestJet has also been the awarded the title “Canada’s Most Admired Corporate Culture” by Waterstone Human Capital for four years .

WestJet Vacations, started in 2004, is now a leader in the vacation package industry. It is #1 hotel room provider in Las Vegas, and is continuously growing in the US, Mexico and Caribbean marketplace. [SOURCE?? ] Recently, Westjet has been expanding the reach of their market by entering into strategic code-sharing agreements with international carriers, such as Cathay Pacific , and American Airlines ? StrengthsWeaknesses •Current strategic plan built on four pillars oPeople and Culture oGuest Experience oRevenue and Growth oCosts •Canadian based airline, support of Canadians •Newer, more comfortable airplanes Numerous code-sharing partnerships •Vertical integration with WestJet Vacations•Aggressive expansion in extremely competitive international market •Canadian based airline may find it hard to find strong support from US and International customers •Limited number of markets, many markets are seasonal •Customers loyalty may be limited to fares and seat sales OpportunitiesThreats •Continual expansion in local market share •Continual expansion of code-sharing agreements •Expansion of WestJet Vacations to preferred vacation destinations •Code-sharing opportunities with Asian carriers and other International carriers New entrants with a similar business model •Volatile fuel costs and changes in interest and exchange rates •Weather conditions •Acts of terrorism •Changes in airline legislation and labor laws TABLE 2 SOURCE: ? WestJet Key Financial Ratios 5-year Financial Ratios 2010 2009 200820072006 Profit Margin 5%9%11%14%9% Return on equity 9%15%27%4. 85%4. 89% Debt/Total Assets 0. 580. 600. 670. 200. 17 Interest coverage 3. 272. 023. 353. 152. 34 Price earnings ratio 15. 1916. 749. 44 8. 0515. 49 Book value $10. 55$10. 01$8. 28$3. 42$2. 79 Price to book ratio 1. 351. 241. 583. 514. 89 Table source: Westjet Annual Financial Reports

WestJet shows strong overall strength in their financial performance. “WestJet announced the initiation of a quarterly dividend program in November 2010. The first payment of $0. 05 per common voting share and variable voting share is payable on January 21, 2011 to shareholders on record on December 15, 2010. ” WestJet Traffic Statistics YearLoad FactorASM (billions)RPM (billions) 201079. 90%19. 53515. 613 200978. 70%17. 58813. 835 200880. 10%17. 1413. 731 ? Accounting, Finance, Legal and Environmental Issues Shareholders and Company Ownership WestJet shares are comprised of 75% common shares and 25% variable shares.

Under the provisions of the Canada Transportation Act, WestJet must be controlled by Canadians. To ensure this the common shares must be owned by Canadians. The variable shares may be owned by non-Canadians. The Company was founded in 1996 by Clive Beddoe and a team of fellow entrepreneurs. In July 1999 the airline went public offering 1. 5million shares @ $10 starting notice. Clive continues to lead WestJet as founding Shareholder and chairman of the board of directors. The President and CEO is Gregg Saretsky, recently taking over the role from Sean Durfy who stepped down for personal reasons in 2009.

Gregg was appointed as CEO in April 2010 and had previously been VP of WestJet vacations with over 30 years of aviation experience. The other members of the executive are: •Vito Clone, Executive VP, Finance, CFO •Bob Cummings, Executive VP, Marketing and Sales •Hugh Dunleavy, Executive VP, Strategy and Planning •Ferio Pugiese, Executive VP, People and Culture WestJet prides itself in being over 80% employee owned and offers several employee profit sharing and share plans. The risk of this type of ownership position is that should company profits fall, the employees may pursue union representation.

Part of the uniqueness of the company is that it is non-union and this move away from the employees as owner could impact the company significantly. Accounting Policy and Internal Control During the latter half of 2010, WestJet implemented a new Human Resource Information System (HRIS). This new platform software combines the majority of human resource and payroll into two new components in their current ERP software. In October of 2009, WestJet also took on a major upgrade to their outdated reservation system, to a new system called SabreSonic. Almost immediately, WestJet encountered major problems.

This in turn resulted in increasingly high call center volumes, upset customers, and a significant amount of resources to resolve this issue. WestJet had to also push back several important planned frequent flyer programs and code-sharing plans. “On February 13, 2008, the Accounting Standards Board (AcSB) confirmed that the changeover to IFRS (International Financial Reporting Standards) from Canadian GAAP will be required for publicly accountable enterprises from interim and annual financial statements, effective for fiscal years beginning on or after January 1, 2011” Legal

There have been two lawsuits of note against WestJet in the last decade . The litigants were competitors Air Canada and Jetsgo. The more famous of the two is a corporate espionage lawsuit that was filed against WestJet back in April of 2004. WestJet was accused of hacking into Air Canada`s employee website to retrieve confidential information. The result of this $200 million law suit was WestJet settled and agreed pay a $5. 5 million settlement and donated $10 million to children`s charities in both of the airlines names.

WestJet also announced a public apology to Air Canada and accepted all wrong doing. ? Environmental Since 2001, WestJet has spent over $2 billion in upgrading their fleet to the more fuel efficient Next-Generation Boeing 737-series aircrafts. The airline was the first to adopt Required Navigation Performance (RNP) to land their aircraft. RNP shortens airtime and reduces fuel burn and emissions. They have constructed a new Calgary Campus which was designed in accordance with the Leadership in Energy and Environment Design (LEED) Green Building System.

Though the airline industry in as a whole has promised to reduce carbon emissions over the next 20 years, the Aviation & Environment Summit (A) found that aviation emissions have accounted for 2 percent of the overall global fossil fuel CO2 emissions in 2005, this number has also been predicted to increase to 3 percent by 2050. The aviation industry faces a larger more propionate problem, as each commercial aircraft fly’s in the upper atmosphere their water vapour contrails from their engines could produce climate variance at a rate that is disproportionate to the overall greenhouse-gas contribution.

To simplify this theory, water vapour contrails can increase cirrus-cloud coverage on days that are clear by as much as 30%. Investor Recommendations Our review of WestJet is a company that has no doubt survived one of the largest recessions in our lifetime, rising fuel prices, and corporate espionage case with its largest competitor. Yet, in its resiliency, under new leadership from Gregg Saretsky, the company foreseeable future is that of success. A simple business model based on strong corporate culture, exceptional guest service, and keeping costs low while offering high value .

We see promise in WestJet’s management direction to increase airline partnership and to expand their global reach. It is also important that we recognize, WestJet management acknowledging and taking full responsibility for their reservation system blunder in 2009. We trust that senior management will provide full transparency to its guests, employees, and shareholders for any future milestones or changes. With an industry that has significant external controlling factors, we see a major success and accomplishment in WestJet’s 15 years of operation with producing 55 out of 7 profitable quarters. More importantly, we would like to highlight the company’s Return on Equity which is 9% compared to its closest competitor Air Canada at 9%. It is also very impressive with the amount of capital expenditures and operating expenses that WestJet is able to keep a profit margin of 5% compared to Air Canada’s 1%. Value for WestJet is justified by assessing the company’s strong corporate culture, high brand equity, simple low cost business model, and proven success. It is our recommendation that WestJet be considered a strong candidate for investment.

Bibliography Jang Brent, WestJet Closing the Gap with Air Canada, The Globe and Mail report on business, February,18,2010, http://www. theglobeandmail. com/report-on-business/westjet-closing-gap-with-air-canada/article1472230/ Kjelgaard Chris, “Flying Friendly: Aviation’s Environmental Challenge,” SPACE. com, August 23,2007,http://www. space. com/4160-flying-friendly-aviation-environmental-challenge. html Waterstone Human Capital, ”About Canada’s 10” Waterstone HC Website, http://www. waterstonehc. com/cmac/about-canadas-10/10-most-admired-corporate-cultures-2005-2010

WestJet Airlines Ltd. , ”Investor Media-Backgrounder,” WestJet Airlines Company Website, http://www. westjet. com/pdf/investorMedia/westjetBackgrounder. pdf Source:[WestJet Competition-Industries where WestJet Airlines Ltd. Competes],via Hoover,Inc. http://www. hoovers. com/company/WestJet_Airlines_Ltd/rffxrci-1-1njea3. html WestJet Airlines Ltd. , ”Investor Fact Sheet,” WestJet Airlines Company Website, http://www. westjet. com/pdf/investorMedia/investorFactSheet. pdf WestJet Airlines Ltd. , ”Media and Investors Relations-Stock Information”,

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Electric vs Light Microscopes

What are some advantages and disadvantages of a light microscope and electron microscope? Some of the disadvantages of the light microscope include, that since it send light, the light waves are diffracted as they pass through the matter. Because of this, light microscopes can only produce clear images of objects to a magnification of about 1000 times. Another problem is that since most living cells are nearly transparent, you can’t see them. So you have to use dyes to stain them. The advantage of using a light microscope however is that you can use it to see cells and cell structures as small as 1 millionth of a meter!
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Electron microscopes are used to study things even smaller such as viruses or DNA molecules. Some disadvantages include the fact that while using a transmission electron microscope, its beams of electrons can only pass thorough thin samples, cells and tissue must be cut into ultrathin slices before being examined because of this. Images often appear flat and two dimensional also. Another disadvantage is that, electrons, unlike light, don’t come in colors. Scientists use computer techniques to add “false colors” because of this to make certain structures stand out. Louis Pasteur Louis Pasteur refuted the notion of spontaneous generation.

He conducted an experiment by making to flasks that had “s” shaped tops. He put broth into the flasks, and then he heated them (boiled) to kill all existing bacteria. People assumed that if you left the flasks out that bacteria would grow or be “spontaneously generated” in the broth. It did not however, because the bacteria in the air could not go up the “s” on the flask because of gravity. He broke some of the “s” shapes of the ends of the flask and left some covered and then waited a few days. After a few days had passed, he checked the broths and only that of the broken flask had bacteria in it.

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The Trolley Dodgers

CASE 3. 1 THE TROLLEY DODGERS In 1890, the Brooklyn Trolley Dodgers professional baseball team joined the National League. Over the following years, the Dodgers would have considerable difficulty competing with the other baseball teams in the New York City area. Those teams, principal among them the New York Yankees, were much better financed and generally stocked with players of higher caliber. In 1958, after nearly seven decades of mostly frustration on and off the baseball field, the Dodgers shocked the sports world by moving to Los Angeles.

Walter O’Malley, the flamboyant owner of the Dodgers, saw an opportunity to introduce professional baseball to the rapidly growing population of the West Coast. More important, O’Malley saw an opportunity to make his team more profitable. As an inducement to the Dodgers, Los Angeles County purchased a goat farm located in Chavez Ravine, an area two miles northwest of downtown Los Angeles, and gave the property to O’Malley for the site of his new baseball stadium. Since moving to Los Angeles, the Dodgers have been the envy of the baseball world: “In everything from profit to stadium maintenance . . . he Dodgers are the prototype of how a franchise should be run. ”1 During the 1980s, the Dodgers reigned as the most profitable franchise in baseball with a pre-tax profit margin approaching 25 percent in many years. In late 1997, Peter O’Malley, Walter O’- Malley’s son and the Dodgers’ principal owner, sold the franchise for $350 million to media mogul Rupert Murdoch. A spokesman for Murdoch complimented the O’Malley family for the longstanding success of the Dodgers organization. “The O’Malleys have set a gold standard for franchise ownership. . . . We will do all in our power to live up to that standard. 2 During an interview before he sold the Dodgers, Peter O’Malley attributed the success of his organization to the experts he had retained in all functional areas: “I don’t have to be an expert on taxes, split-fingered fastballs, or labor relations with our ushers. That talent is all available. ”3 Edward Campos, a longtime accountant for the Dodgers, was seemingly a perfect example of one of those experts in the Dodgers organization. Campos accepted an entry-level position with the Dodgers as a young man. By 1986, after almost two decades with the club, he had worked his way up the employment hierarchy to become he operations payroll chief. After taking charge of the Dodgers’ payroll department, Campos designed and implemented a new payroll system—a system that reportedly only he fully understood. In fact, Campos controlled the system so completely that he personally filled out the weekly payroll cards for each of the 400 employees of the Dodgers. Campos was known not only for his work ethic but also for his loyalty to the club and its owners: “The Dodgers trusted him, and when he was on vacation, he even came back and did the payroll. ”4 Unfortunately, the Dodgers’ trust in Campos was misplaced.

Over a period of several years, Campos embezzled several hundred thousand dollars from his employer. According to court records, Campos padded the Dodgers’ payroll by adding fictitious employees to various departments in the organization. In addition, Campos routinely inflated the number of hours worked by several employees and then split the resulting overpayments fifty-fifty with those individuals. The fraudulent scheme came unraveled when appendicitis struck down Campos, forcing the Dodgers’ controller to temporarily assume his responsibilities.

While completing the payroll one week, the controller noticed that several employees, including ushers, security guards, and ticket salespeople, were being paid unusually large amounts. In some cases, employees earning $7 an hour received weekly paychecks approaching $2,000. Following a criminal investigation and the filing of charges against Campos and his cohorts, all the individuals involved in the payroll fraud confessed. A state court sentenced Campos to eight years in prison and required him to make restitution of approximately $132,000 to the Dodgers.

Another of the conspirators also received a prison sentence. The remaining individuals involved in the payroll scheme made restitution and were placed on probation. QUESTIONS 1. Identify the key audit objectives for a client’s payroll function. Comment on both objectives related to tests of controls and those related to substantive audit procedures. 2. What internal control weaknesses were evident in the Dodgers’ payroll system? 3. Identify audit procedures that might have led to the discovery of the fraudulent scheme masterminded by Campos.

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A Comparative Study of Professional and Traditional College Students Perception Towards Two Wheeler Brands


BIBLIOGRAPHY 12. QUETIONNAIRE Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart from producing two wheelers they also manufacture three wheelers. The company had started way back in 1945. Initially it used to import the two wheelers from outside, but from 1959 it started manufacturing of two wheelers in the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles have become an integral part of the Indian milieu and over the years have come to represent the aspirations of modern India.

Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes Learning, Innovation, Perfection, Speed and Transparency. Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in 2005-06. The sales are backed by a network of after sales service and maintenance work Shops all over the country.

Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly Bajaj Discover 125 offers the consumer a great performance without making a big hole in the pocket. Bajaj Auto is a major Indian automobile manufacturer. It is India’s largest and the world’s 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makers motor scooters, motorcycles and the auto rickshaw. COMPANY’S HISTORY

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year.

In 1995, it rolled out its ten millionth vehicles and produced and sold 1 million vehicles in a year. Timeline of new releases ? 1971 – three-wheeler goods carrier ? 1972 – Bajaj Chetak ? 1976 – Bajaj Super ? 1977 – Rear engine Autorickshaw ? 1981 – Bajaj M-50 ? 1986 – Bajaj M-80, Kawasaki Bajaj KB100 ? 1990 – Bajaj Sunny ? 1994 – Bajaj Classic ? 1995 – Bajaj Super Excel ? 1997 – Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw ? 1998 – Kawasaki Bajaj Caliber, Legend(India’s first four-stroke scooter) ? 2000 – Bajaj Saffire ? 2001 – Eliminator, Pulsar 2003 – Caliber115, Bajaj Wind 125, Bajaj Pulsar ? 2004 – Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i ? 2005 – Bajaj Wave, Bajaj Avenger, Bajaj Discover ? 2006 – Bajaj Platina ? 2007 – Bajaj Pulsar-200 Scooters ? Bajaj Sunny ? Bajaj Chetak ? Bajaj Cub ? Bajaj Super ? Bajaj Wave ? Bajaj Legend Motorcycles ? Kawasaki Eliminator ? Bajaj Pulsar ? Bajaj Kawasaki Wind 125 ? Bajaj Boxer ? Bajaj CT 100 ? Bajaj Platina ? Bajaj Caliber ? Bajaj Discover ? Bajaj Avenger ? Bajaj Pulsar 220 DTS-Fi Upcoming Models Bajaj Krystal ? Bajaj Blade ? Bajaj Sonic ? Bajaj XCD String New Image The company, over the last decade has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer, product range ranging from Scooterettes to Scooters to Motorcycle. Its real growth in numbers has come in the last 4 years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1. 5 billion. India has the largest number of two wheelers in the world with 41. 6 million vehicles.

India has a mix of 30 percent automobiles and 70 percent two wheelers in the country. India was the second largest two wheeler manufacturer in the world starting in the 1950’s with the birth of Automobile Products of India (API) that manufactured scooters. API manufactured the Lambrettas but, another company, Bajaj Auto Ltd. surpassed API and remained through the turn of the century from its association with Piaggio of Italy (manufacturer of Vespa). The license raj that existed between the1940s to1980s in India, did not allow foreign companies to enter the market and imports were tightly controlled.

This regulatory maze, before the economic liberalization, made business easier for local players to have a seller’s market. Customers in India were forced to wait 12 years to buy a scooter from Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six times its annual output for scooters. The motorcycle segment had the same long wait times with three manufacturers; Royal Enfield, Ideal Jawa, and Escorts.

Royal Enfield made a 350cc Bullet with the only four-stroke engine at that time and took the higher end of the market but, there was little competition for their customers. Ideal Jawa and Escorts took the middle and lower end of the market respectively. In the mid-1980s, the Indian government regulations changed and permitted foreign companies to enter the Indian market through minority joint ventures. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Honda. The entry of these foreign companies changed the Indian arket dynamics from the supply side to the demand side. With a larger selection of two-wheelers on the Indian market, consumers started to gain influence over the products they bought and raised higher customer expectations. The industry produced more models, styling options, prices, and different fuel efficiencies. The foreign companies new technologies helped make the products more reliable and with better quality. Indian companies had to change to keep up with their global counterparts. Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles and scooters.

Hero Honda is a joint venture that began in 1984 between the Hero group of India and Honda from Japan. It has been the world’s biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1. 3 million motorbikes in a single year. Hero Honda’s Splendor is the world’s largest selling motorcycle. Its 2 plants are in Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use motorcycles that are low powered but very fuel efficient. [Models] Bikes ? Hero Honda Splendor Plus ? Hero Honda Passion Plus ? Hero Honda Karizma ? Hero Honda CBZ ? Hero Honda Super Splendor Hero Honda CD Dawn ? Hero Honda CD Deluxe ? Hero Honda Achiever ? Hero Honda Glamour ? Hero Honda Ambition Hero Honda “Splendor” Model COMPANY PROFILE “Hero”, is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. The two-wheeler manufacturing business of bicycle components had originally started in the 1940’s and turned into the world’s largest bicycle manufacturer today. Hero, is a name synonymous with two-wheelers in India today. The Munjals roll their own steel, make free wheel bicycle critical components and have diversified into different ventures like product design.

The Hero Group philosophy is: “To provide excellent transportation to the common man at easily affordable prices and to provide total satisfaction in all its spheres of activity”. The Hero group vision is to build long lasting relationships with everyone (customers, workers, dealers and vendors). The Hero Group has a passion for setting higher standards and “Engineering Satisfaction” is the prime motivation, way of life and work culture of the Group. In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director of Hero Honda Motors (HHM), headed an alliance between the Munjal family and Honda Motor Company Ltd. HMC). HHM Mission Statement is: “We, at Hero Honda, are continuously striving for synergy between technology, systems, and human resources to provide products and services that meet the quality, performance, and price aspirations of our customers. While doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and develop teams that keep the momentum going to take the company to excellence in the new millennium”.

This alliance became one of the most successful joint ventures in India, until the year 1999 when HMC had announced a 100% subsidiary, Honda Motorcycle & Scooter India (HMSI). This announcement caused the HHM stock price to decrease by 30 percent that same day. Munjal had to come up with some new strategic decisions as, HMSI and other foreign new entry companies were causing increased intensity of rivalry for HHM. GROWTH The business growth of Hero Honda has been phenomenal throughout its early days. The Munjal family started a modest business of bicycle components.

Hero Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day. Today Hero Honda has an assembly line of 9 different models of motorcycles available. It holds the record for most popular bike in the world by sales for Its Splendor model. Hero Honda Motors Limited was established in joint venture with Honda Motors of Japan in 1984, to manufacture motorcycles. It is currently the largest producer of Two Wheelers in the world. It sold 3 million bikes in the year 2005-2006. Recently it has also entered in scooter manufacturing, with its model PLEASURE mainly aimed at girls.

The Hero Group has done business differently right from the start and that is what has helped them to achieve break-through in the competitive two-wheeler market. The Group’s low key, but focused, style of management has earned the company plaudits amidst investors, employees, vendors and dealers, as also worldwide recognition. The growth of the Group through the years has been influenced by a number of factors: Just-in-Time The Hero Group through the Hero Cycles Division was the first to introduce the concept of just-in-time inventory.

The Group boasts of superb operational efficiencies. Every assembly line worker operates two machines simultaneously to save time and improve productivity. The fact that most of the machines are either developed or fabricated in-house, has resulted in low inventory levels. In Hero Cycles Limited, the just-in-time inventory principle has been working since the beginning of production in the unit and is functional even till date.. This is the Japanese style of production and in India; Hero is probably the only company to have mastered the art of the just-in-time inventory principle.

Ancillarisation An integral part of the Group strategy of doing business differently was providing support to ancillary units. There are over 300 ancillary units today, whose production is dedicated to Hero’s requirements and also a large number of other vendors, which include some of the better known companies in the automotive segment. Employee Policy: Another Striking feature within the Hero Group is the commitment and dedication of its workers. There is no organized labor union and family members of employees find ready employment within Hero.

The philosophy with regard to labor management is “Hero is growing, grow with Hero. ” When it comes to workers’ benefits, the Hero Group is known for providing facilities, further ahead of the industry norms. Long before other companies did so, Hero was giving its employees a uniform allowance, as well as House Rent Allowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the form of medical check-ups, not just for workers, but also for the immediate family members. Dealer Network The relationship of Hero Group with their dealers is unique in its closeness.

The dealers are considered a part of the Hero family. A nation-wide dealer network comprising of over 5,000 outlets, and have a formidable distribution system in place. Sales agents from Hero travels to all the corners of the country, visiting dealers and send back daily postcards with information on the stock position that day, turnover, fresh purchases, anticipated demand and also competitor action in the region. The manufacturing units have a separate department to handle dealer complaints and problems and the first response is always given in 24 hours. Financial Planning

The Hero Group benefits from the Group Chairman’s financial acumen and his grasp on technology, manufacturing and marketing. Group Company, Hero Cycles Limited has one of the highest labor productivity rates in the world. In Hero Honda Motors Limited, the focus is on financial and raw material management and a low employee turnover. Quality Quality at Hero is attained not just by modern plants and equipment and through latest technology, but by enforcing a strict discipline. At the Group factories, attaining quality standards is an everyday practice – a strictly pursued discipline.

It comes from an amalgamation of the latest technology with deep-rooted experience derived from nearly four decades of hard labor. It is an attitude that masters the challenge of growth and change – change in consumers’ perceptions about products and new aspirations arising from a new generation of buyers. Constant technology up gradation ensures that the Group stays in the global mainstream and maintains its competitive edge. With each of its foreign collaborations, the Group goes onto strengthen its quality measures as per the book.

The Group also employs the services of independent experts from around the world to assist in new design and production processes. Diversification Throughout the years of enormous growth, the Group Chairman, Mr. Lall has actively looked at diversification. A considerable level of backward integration in its manufacturing activities has been ample in the Group’s growth and led to the establishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings, Munjal Auto Components and Munjal Showa Limited amongst other component-manufacturing units.

Then there were the expansion into the automotive segment with the setting up of Majestic Auto Limited, where the first indigenously designed moped, Hero Majestic, went into commercial production in 1978. Then came Hero Motors which introduced Hero Puch, in collaboration with global technology leader Steyr Daimler Puch of Austria. Hero Honda Motors was established in 1984 to manufacture 100 cc motorcycles. The Hero Group also took a venture into other segments like exports, financial services, information technology, which includes customer response services and software development.

Further expansion is expected in the areas of Insurance and Telecommunication. The Hero Group’s phenomenal growth is the result of constant innovations, a close watch on costs and the dynamic leadership of the Group Chairman, characterized by a culture of entrepreneurship, of right attitudes and building stronger relationships with investors, partners, vendors and dealers and customers TVS MOTOR COMPANY The TVS group was established in 1911 by Shri. T. V. Sundaram Iyengar. As one of India’s largest industrial entities it epitomizes Trust, Value and Service.

It all began way back in 1984 when Sundaram Clayton Limited (A TVS Group company) introduced its 50 CC mopeds in the arena of road racing, notching up unbelievable speeds of 105 kmph. Since then, there has been no looking back for TVS Motor Company. TVS Racing was established in 1987 with the objective of improving the performance of its bikes. Over the years it has provided valuable data, design inputs, development of reliable motorcycle models, excellent vehicle dynamics & handling etc.

The true evidence of it is seen in today’s TVS Victor and TVS Fiero. Today, there are over thirty companies in the TVS Group, employing more than 40,000 people worldwide and with a turnover in excess of USD 2. 2 billion. With steady growth, expansion and diversification, TVS commands a strong presence in manufacturing of two-wheelers, auto components and computer peripherals. We also have vibrant businesses in the distribution of heavy commercial vehicles passenger cars, finance and insurance. TVS Motor Company Limited, the flagship company of the USD 2. billion TVS Group, is the third largest two-wheeler manufacturer in India and among the top ten in the world, with an annual turnover of over USD 650 million. The year 1980 is one to be remembered for the Indian two-wheeler industry, with the roll out of TVS 50, India’s first two-seater moped that ushered in an era of affordable personal transportation. For the Indian Automobile sector, it was a breakthrough to be etched in history. TVS Motor Company is the first two-wheeler manufacturer in the world to be honoured with the hallmark of Japanese Quality – The Deming Prize for Total Quality Management.

OBJECTIVES OF THE RESEARCH 1. To analyze the customer satisfaction. 2. To analyze the customer preference. 3. To know which manufacturer is providing better services. 4. To analyze after sales services of bikes. 5. To study the behavioral factors of consumers in motor bikes. 6. To suggest various factors to improve sales. RESEARCH METHODOLOGY It is well known fact that the most important step in marketing research process is to define the problem. Choose for investigation because a problem well defined is half solved. That was the reason that at most care was taken while defining various parameters of the problem.

After giving through brain storming session, objectives were selected and the set on the base of these objectives. A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems. DATA SOURCE Research included gathering both Primary and Secondary data. Primary data is the first hand data, which are selected a fresh and thus happen to be original in character. Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands.

Secondary data are those which has been collected by some one else and which already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and companies web sites. RESEARCH APPROACH The research approach was used survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Target population is well identified and various methods like personal interviews and telephone interviews are employed.

SAMPLING UNIT It gives the target population that will be sampled. This research was carried in Indore (Distt. Indore). These were 90 respondents. DATA COMPLETION AND ANALYSIS After the data has been collected, it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions. SCOPE My project was based on the A COMPARATIVE STUDY OF PROFESSIONAL AND TRADITIONAL COLLEGE STUDENTS PERCEPTION TOWARDS TWO WHEELER BRANDS and data was taken in the City Indore only.

LIMITATION 1. Research work was carried out in one Distt of U. P. (INDORE) only the finding may not be applicable to the other parts of the country because of social and cultural differences. 2. The sample was collected using connivance-sampling techniques. As such result may not give an exact representation of the population. 3. Shortage of time is also reason for incomprehensiveness. 4. The views of the people are biased therefore it doesn’t reflect true picture. Q1) Which bike do you have? Hero Honda |30 | | | | |Bajaj |30 | | | | |Any other |30 | | | | INTERPRETATION: – Out of the sample size of 90 customers, 30 customers are of Hero Honda, 30 are of Bajaj and 30 customers of TVS bikes are taken into consideration. |Q2) Which Model do you Have? | | | | | | | | | | |Hero Honda | |Bajaj | |TVS | | | | | | | | | |Splender |13 |CT 100 |5 |Flame |4 | | | | | | | | |Passion |5 |Discover |11 |Star City |9 | | | | | | | | |Karizma |2 |Pulsar |10 |Apache |7 | | | | | | | | |Any other |10 |Any other |4 |Any other |10 | | | | | | | | HERO HONDA INTERPRETATION: – In Hero Honda mostly the customers are having splendor while the ratio of the customers using Passion, Karizma and other bikes are comparatively low. BAJAJ INTERPRETATION: – In Bajaj the customers are giving more preference to Discover and Pulsar models. TVS INTERPRETATION:- In TVS Bikes the customers are givig more preference to the other models rather than Flame,Starcityand Apache. |Q3) In which family Income level do you Fall? | | | |100000-200000 |22 | | | | |200000-300000 |45 | | | | |300000-400000 |23 | | | | |above 400000 |10 | | | | INTERPRETATION: – The maximum numbers of customers that are using these bikes fall in the income group of 200000-300000. While this ratio is minimum in case of customers whose income level fall between 300000-400000. |Q4) For how long do you own a bike? | | | | | |0-1 year |34 | | | | | |1-2 year | |29 | | | | | |2-3 year | |26 | | | | | |above 3 year | |11 | | | | | INTERPRETATION: – It is observed that mostly the customers are having new bikes. | |Q5) For what purpose do you use your Motor Bike? | | | | | | | | | | | | |Hero Honda | |Bajaj |TVS | | | | | | | | | | |Office Purpose |13 | |42 |38 | | | | | | | | | | | |Personal purpose |17 | |15 |27 | | | | | | | | | | | |Joy Purpose |10 | |18 |10 | | | | | | | | | | | |Other |40 | |15 |15 | | | | | | | | | | | | | | | | | | INTERPRETATION:- The customers are using their bikes mostly for official and personal purpose. | |Q6) How do you come to know about this Motor Bike? | | | | | | | | | | | |Hero Honda |Bajaj |TVS | | | | | | | | | | |Newspaper |28 |33 |22 | | | | | | | | | | |Television |22 |28 |18 | | | | | | | | | | |Magazine |8 |16 |28 | | | | | | | | | | |Friends & Relative |37 |13 |22 | | | | | | | | | | | | | | | | INTERPRETATION: – It is observed that the awareness of Hero Honda bikes mostly comes from friends while of Bajaj and TVS the awareness comes from newspapers and televisions. Q7) Does Advertisement Influence your decision in choosing a Motor Bike? Yes |65 | | | | |No |15 | | | | |Can’t say |10 | | | | INTERPRETATION: – Out of the sample size of 90 customers, 65 customers agrees with the fact that advertisements play a very significant role in influencing their behavior to choose the bike. On the other hand 15 customers do not agree to this fact. While remaining 10 customers are not sure about it. Q8 Are you satisfied with the performance of the bike that you are currently havin? Yes |55 | | | | |No |28 | | | | |Can’t say |7 | | | | INTERPRETATION:- Out of the sample size of 90 customers, 55 customers says that they are satisfied with the performance of their bikes. On the other hand 28 customers are not satisfied with the performance of the bikes that they are having. While the remaining 10 customers are unable to say anything. |Q9) Do you have full knowledge about Bikes before buying? | | | | | | | |Hero Honda |Bajaj |TVS | | | | | | |Yes |42 |34 |37 | | | | | | |No |37 |27 |22 | | | | | | |Can’t Say |11 |29 |31 | | | | | | INTERPRETATION:- It is observed that most of the customers are having full knowledge of the bike before purchasing. |Q10) Which Factor below Influence your decision? | | | | | | | | |Hero Honda | |Bajaj |TVS | | | | | | | |Price |17 | |22 |28 | | | | | | | |Mileage |28 | |15 |15 | | | | | | |Quality |11 | |20 |16 | | | | | | | |Resale Value |12 | |14 |17 | | | | | | | |Status symbol |32 | |19 |14 | | | | | | | HERO HONDA INTERPRETATION:- In Hero Honda bikes the mileage of the bike and the value that it adds to the status symbol of the customers influences the decision criteria of most of the customers. BAJAJ

INTERPRETATION:- In Bajaj bikes customers gets more influenced by the price and quality of the bike and also they think that it adds value to their prestige. TVS INTERPRETATION: – In TVS bike the economic price of the bikes influences the buying behavior of the customers. |Q11) How would you rate the following factors of Bikes with respect to different | |company? | | | | | | | | | | |Hero Honda |Bajaj TVS | | | | | | |Mileage |74% |72% |68% | | | | | | |Price |68% |65% |47% | | | | | | |Pick up |70% |80% |62% | | | | | | |Maintenance |58% |62% |74% | | | | | | |Look & Shape |85% |80% |72% | | | | | | |Brand Image |53% |55% |69% | | | | | | INTERPRETATION: – It is observed that in rating of different features of different bikes people give maximum rating to the look and shape of the bike. At the second level they give their rating to the pick up. At the third level they rate mileage. And at the fourth level they give points to maintenance. At last they rate price and brand image. |Q12) If new Bike with good features comes in, then would you like to change your bike? | | | | | | | |Hero Honda |Bajaj |TVS | | | | | | | |Yes |10 |16 |14 | | | | | | | | |No |16 |11 |11 | | | | | | | | |Can’t say |4 |3 |5 | | | | | | | | | | | | | | INTERPRETATION:- It is observed that the customers of Hero Honda bikes are not ready to change their bikes even if a new bike comes in with good features. While majority of the customers of Bajaj and TVS are ready to change their bikes if new bike provides some good features to them. FINDINGS During this research project I came in to contact with many customers who are having bikes. It has been found that in Hero Honda mostly the customers are having splendor while the ratio of the customers using Passion, Karizma and other bikes are comparatively low.

In Bajaj the customers are giving more preference to Discover and Pulsar models and in case of TVS Bikes the customers are givig more preference to the other models rather than Flame,Starcityand Apache. The maximum numbers of customers that are using these bikes fall in the income group of 200000-300000. It has been observed that the customers are using their bikes mostly for official and personal purpose. It is observed that the awareness of Hero Honda bikes mostly comes from friends while of Bajaj and TVS the awareness comes from newspapers and televisions. Out of the sample size of 90 customers, 65 customers agree with the fact that advertisements play a very significant role in influencing their behavior to choose the bike. On the other hand 15 customers do not agree to this fact. While remaining 10 customers are not sure about it.

When the customers are asked that are they satisfied with the performance of their bikes then most of them agrees to the fact. Out of the sample size of 90 customers, 55 customers says that they are satisfied with the performance of their bikes. On the other hand 28 customers are not satisfied with the performance of the bikes that they are having. While the remaining 10 customers are unable to say anything. It is observed that most of the customers are having full knowledge of the bike before purchasing. It has been seen that In Hero Honda bikes the mileage of the bike and the value that it adds to the status symbol of the customers influences the decision criteria of most of the customers.

In Bajaj bikes customers gets more influenced by the price and quality of the bike and also they think that it adds value to their prestige. While in case of TVS bike the economic price of the bikes influences the buying behavior of the customers. It is observed that in rating of different features of different bikes people give maximum rating to the look and shape of the bike. At the second level they give their rating to the pick up. At the third level they rate mileage. And at the fourth level they give points to maintenance. At last they rate price and brand image. It is observed that the customers of Hero Honda bikes are not ready to change their bikes even if a new bike comes in with good features.

While majority of the customers of Bajaj and TVS are ready to change their bikes if new bike provides some good features to them. Conclusion 1. Most of the Flame, Apache, Pulsar, CBZ & Karizma are purchased by young generation 18 to 30 years because they prefer stylish looks and rest of the models of Hero Honda, TVS and Bajaj are purchased more by daily users who needs more average of bikes than looks. 2. Hero Honda is considered to be most fuel-efficient bike on Indian roads. 3. Service & Spare parts are available throughout India in local markets also. 4. While buying a motorcycle, economy is the main consideration in form of maintenance cost, fuel efficiency. 5. Majority of the respondent had bought their motorcycle more than 3 years. RECOMONDATION 1.

Bajaj should introduce some more models having more engine power. 2. Hero Honda should think about fuel efficiency in case of upper segment bikes. 3. More service centers should be opened. 4. Maintenance cost and the availability of the spare parts should also be given due importance. 5. They also introduce some good finance/discount schemes for students. 6. The price should be economic. BIBLIOGRAPHY 1. www. herohonda. com 2. www. google. com 3. www. bajaj. com 4. www. twowheeler. com 5. www. extrememachines. com QUESTIONNAIRE |NAME: – ……………………………………………… | | | |CONTACT No. .………………………………………. | | | | | | | |20-25 | | |AGE:- | | |15-20 | | | | | | | | | | |Above 30 | | | | | | |25-30 | | | | | | | | |Employee | | |OCCUPATION:- | | | |Businessman | | | | | | | | | | |Other | | | | | | | | | | | | | | | | | | | |Student | | | | | | | | | | | | | |Q1) |Which Bike do you have? | | | | | | | | | | | | | |TVS | | | | | | | | | | | | | | | | | | | | | | | |Q2) |Which Model do you have? | | | | | | | | | |Passion | | |Hero Honda: – | | |Splendor | | | | | | | | | | |Other | | | | | | | | | | |Bajaj: – | | |CT 100 | | | | | | | | | | | | |TVS:- | | |Flame | | | | | | | | | | | | | | | |200000-300000 | | | | | | | | | | |1-2 year | | | | | | | | | | | |Personal Purpose | | | | | | | | | | | |Television | | | | | | | | | | | | | | | | | | | | | | | | | | | |Q7) |Are you satisfied with the performance of the bike that you are currently having? | | | | | | | | | |Can’t say | | | | | | | | | | | | | | |Can’t say | | | | | |Yes | |No | | | | | |Q9) |Do you have full knowledge about Bikes before buying? | | | | | | | | | |Can’t say | | | | | |Yes | | |No | | | | | | | | | | | | | | | |Q10). Which factor below influence your decision? | | | | | | | | |Quality | | | | | | | | | |Price | | | | | |Resale Value | | | | | | Q11) How would you rate the following factors of bikes with respect to different companies? Hero Honda |Bajaj | | |Mileage | | | | | | | | | | | | | | | | | | | | | | | | | | | |Price | | | | | | | | | | | |Pick up | | | | | | | | | | | |Maintenance | | | | | | | | | | | |Look/Shape | | | | | | | | | | | |Brand Image | | | | | Q12) If new bike with good feature comes in, then would you like to change your bikes? |Yes | | | |Can’t say | | | | |No | | | | | | | | | | Q13) Any Suggestions for Company ………………………………………………………………………………………………… ………………………………………………………………………………………………… …………………………………………………………………………………………………

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Great Contributions of China

Great Contributions of China In this essay I will be introducing some of the many inventions for which we owe thanks to early Chinese cultures. The developments that came from the early Chinese range from small to great, but none are by far insignificant. Many scientists debate how much of Western science was actually influenced by the Chinese, but one thing for sure is that the ideas that did originate there are incredible. One could even argue that without their ingenuity, you and I would not be exchanging ideas in the very manner we are now.

With that being said, paper is one of the greatest creations we can trace back to the Chinese. Evidence from archaeological records proves that paper was used in China prior to the first century AD. An efficient, cellulose-based paper was invented by Cai-Lun, and it began with the bark of trees being put into a pot of boiling water, boiled and transformed into a malleable material, then spread out and dried much like today’s technique (Sayre, 2011, p. 226). It was actually first used as a wrapping material, but eventually replaced other writing mediums such as bamboo, silk and wood (Becker, 2005).

Cai-Lun went on to use a variety of other materials including hemp and rags, and this advancement enabled literacy in China to develop much more quickly than the West (Sayre, 2011, p. 226). Before paper, but even more so after its invention, a writing system had developed and was improved upon that would forever change history. The creation of characters to represent ideas, which began as calligraphy, has been credited to two different legendary heroes of China: Fu Xi, is said to have invented the writing system with inspiration from constellations and animal footprints (Sayre, 2011, p. 14), and Cangjie, who lived during the 27th century BC and is rumored to have four eyes and eight pupils, composed the Chinese characters to replace the old “rope knot tying” method of recording information (Cultural China, 2010). In 1045 AD, a man named Pi-Sheng, who was undoubtedly inspired by paper and the writing system, did something that would not be done again for some 400 years; he created the concept of the printing press. In a similar manner of ater techniques, he arranged clay letters inside of a wooden box and fastened it in place by using melted wax, which would later harden, fixing the letters at their proper height (Lienhard, 2007). Naturally after symbols, paper and printing, paper money was introduced. Genghis Khan initiated the spread of this money in the 13th century by collecting all gold and silver in the empire and exchanging it for the paper (CAJS, 2006). Thus, a system of currency familiar to us today was born. The most powerful, in a literal sense of the word, of inventions to come out of China is gunpowder.

It is a common belief that gunpowder, or the idea of an “explosion in a self-contained cylinder” was only used to make fireworks; however records trace the history of the first cannon to around 1127 in China, which was 150 years before it was seen in the West. The Chinese were able to hold off the Mongols for many decades using gunpowder technology, and its use as an advanced weapon is one reason it traveled to the West so quickly (WGBH, 2000). Another notable invention of early Chinese history includes silk, which was first produced in approximately 2400 BC.

Silk is derived from the cocoon of the silkworm moth, which is submerged into boiling water enabling the silk thread to be unwound. According to Chinese legend, silk was discovered by a Chinese Empress sitting under a mulberry tree (which the insect feeds on), and a cocoon fell into her tea. She then noticed the threads unwinding, and the rest is how you’d imagine. Silk has been traded as a precious fabric ever since, giving meaning to the importance of the Silk Road (Col, 2010).

With trade in mind comes the thought of navigation, which brings us to the next notable invention of the compass. The first compass was made in China during the Qin dynasty (221-206 BC) and was made from lodestones, a mineral which is made of iron oxide. The iron oxide would orientate itself to a north and south axis. The compass was redesigned and improved upon many times, and by the 8th century AD, magnetic needles replaced the lodestones. It is believed that the compass made its way to the Middle East before reaching Europe (WII, 2010).

Bronze casting is another notable idea from the Chinese, although it was not the invention, but the improvement of procedures that makes it so distinguishable. The Shang dynasty (between the 16th and 11th century BC) developed the most advanced bonze-casting technique of any ever used. The process involved use of a perfected negative shape in which molten bronze would be poured (Sayre, 2011, p. 216). The bronze work of this time became so successful, it became known as the First Bronze Age, and it extended from the Shang dynasty to the Han Dynasty.

One can clearly see the Chinese have made a number of important contributions. However the most pivotal of all advancements must be those that contribute to education: writing, paper, the printing press, and the compass. These inventions allowed a society to keep a written history, propel the development of knowledge, and take it across the world, setting forth a quest for an exponential realization of knowledge. However it was the evolution of written language that set this quest in perpetual motion, and is rightly the origin of all that was, and is to follow. References Backer, P. 2005) Chinese contributions to technology History of Technology. Retrieved from http://www. engr. sjsu. edu/pabacker/history/china. htm Chinese Archaic-Jade Shop, CAJS. (2006) A Short History of Money. Retrieved from http://www. archaic- jade. com/papermoney/money. htm Col, J. (2010) Inventors and Inventions. Retrieved from http://www. enchantedlearning. com/inventors/page/s/silk. shtml Cultural China. (2010) Legendary Cang Jie – the Inventor of Chinese Characters. Retrieved from http://history. cultural-china. com/en/50History5684. html Farlex, Inc. (2011) Paper.

Retrieved from http://encyclopedia. farlex. com/When+was+paper+first+invented Lienhard, J. (1997) No. 894 Inventing Printing. Retrieved from http://www. uh. edu/engines/epi894. htm Sayre, H. (2011). The humanities: Culture, Continuity & Change, Volume I (2nd Ed. ). (2011 Custom Edition). Upper Saddle River, NJ: Pearson Education. WGBH. (2000) China’s Age of Invention. Retrieved from http://www. pbs. org/wgbh/nova/ancient/song-dynasty. html Who Invented It, WII. (2010) Who Invented the Compass? Retrieved from http://www. whoinventedit. net/who-invented-the-compass. html

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How to Write a Literature Review?

HOW CAN I WRITE A GOOD LITERATURE REVIEW? You should use the literature to explain your research – after all, you are not writing a literature review just to show what other researchers have done. You aim should be to: ? Show why your research needs to be carried out, ? How you came to choose certain methodologies or theories to work with, ? How your work adds to the research already carried out, etc. What is the purpose of a Literature Review? The purpose of a literature review is to convey to the reader what knowledge and ideas have been established on a topic and what are the strengths and weaknesses.

The literature review allows the reader to be brought up to date regarding the state of research in the field and familiarizes the reader with any contrasting perspectives and viewpoints on the topic. There are good reasons for beginning a literature review before starting a research paper. These reasons include: ? To see what has and has not been investigated. ? To develop general explanation for observed variations in a behavior or phenomenon. ? To identify potential relationships between concepts and to identify researchable hypotheses. To learn how others have defined and measured key concepts. ? To identify data sources that other researches have used. ? To develop alternative research projects. ? To discover how a research project is related to the work of others. What is a conceptual framework? There are many ways to explain a conceptual framework. It can be any or all of the following: • A set of coherent ideas or concepts organized in a manner that makes them easy to communicate to others. An organized way of thinking about how and why a project takes place, and about how we understand its activities. • The basis for thinking about what we do and about what it means, influenced by the ideas and research of others. • An overview of ideas and practices that shape the way work is done  in a project. • A set of assumptions, values, and definitions under which we all work together. Why do we need a framework when doing research? A framework can help us to explain why we are doing a project in a particular way.

It can also help us to understand and use the ideas of others who have done similar things. We can use a framework like a travel map. We can read a map, because others before us have come up with common symbols to mark streets, lakes, highways, cities, mountains, rivers, etc… The scale on a map tells us how far apart different places are, so we will get an idea how long it might take us to get from one point to the next. A map also shows us that there may be many different paths that can be taken to get to the same place.

A framework can help us decide and explain the route we are taking: why would we use certain methods and not others to get to a certain point. People might have tried a similar path before and have had different experiences using one road versus another. Or, there may be paths that have never been explored. With a conceptual framework, we can explain why we would try this or that path, based on the experiences of others, and on what we ourselves would like to explore or discover. A dependent variable is a variable whose value depends upon independent variable s.

The dependent variable is what is being measured in an experiment or evaluated in a mathematical equation. The dependent variable is sometimes called “the outcome variable. ” The dependent variable is the variable that is being measured in an experiment. For example, in a study on the effects of tutoring on test scores, the dependent variable would be the participants test scores. The terms “dependent variable” and “independent variable” are used in similar but subtly different ways in mathematics and statistics as part of the standard terminology in those subjects.

They are used to distinguish between two types of quantities being considered, separating them into those available at the start of a process and those being created by it, where the latter (dependent variables) are dependent on the former (independent variables). [ A dependent variable is what you measure in the experiment and what is affected during the experiment. The dependent variable responds to the independent variable. It is called dependent because it “depends” on the independent variable. In a scientific experiment, you cannot have a dependent variable without an independent variable.

Independent Variable Definition What is an independent variable? The independent variable is the variable that is manipulated by the researcher. The independent variable is something that is hypothesized to influence the dependent variable. The researcher determines for the participant what level or condition of the independent variable that the participant in the experiment receives. For example, each participant in the experiment may be randomly assigned to either an experimental condition or the control condition. Dependent Variable Definition What is a dependent variable?

The dependent variable is the variable that is simply measured by the researcher. It is the variable that reflects the influence of the independent variable. For example, the dependent variable would be the variable that is influenced by being randomly assigned to either an experimental condition or a control condition. A hypothesis is an explanation for a phenomenon which can be tested in some way which ideally either proves or disproves the hypothesis. For the duration of testing, the hypothesis is taken to be true, and the goal of the researcher is to rigorously test the terms of the hypothesis.

The concept of the hypothesis is a very important part of the scientific method, and it also holds true in other disciplines as well. For example, some historians have put forward the hypothesis that the Salem Witch Trials were brought about by the consumption of grains contaminated with ergot, resulting in a mass hysteria. When someone formulates a hypothesis, he or she does so with the intention of testing it, and he or she should not know the outcome of potential tests before the hypothesisis made.

When formulating a hypothesis, the ideals of the scientific method are often kept in mind, so the hypothesis is designed to be testable in a way which could be replicated by other people. It is also kept clear and simple, and the hypothesis relies on known information and reasoning. Hypothesis helps the researcher in designing the study such as the methods, research instruments, and sampling design to be used as well as the data to be gathered. It also use as bases for determining assumptions and for the explanation about the data gathered.

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Changing Australia’s Perceptions on Refugees

This report was commissioned to examine the behaviours and beliefs held by Australians in regards to the people identified as asylum seekers who arrive in Australia in search of humanitarian aid. The research draws attention to different newspaper commentators and evidence found by the Asylum Seekers Resource Centre that displays an overall negative and ill-informed opinions regarding asylum seekers.

Further investigation revealed that many Australians, because of political jargon and journalistic hate-mongering, aren’t fully informed on asylum seekers, their human rights, and the expectation that Australian, as a signatory to the UN Convention Relating to the Status of Refugees, will assist them when they have been forced to flee from unlawful persecution. The information regarding the negative attitudes from many Australians towards asylum seekers was used to investigate ways in which a social marketing campaign could be implemented to influence a more open-minded and humanitarian approach towards asylum seekers.

Through the use of the Social Cognitive Theory as a foundation for a social marketing campaign it is recommended that: Marketers wishing to eradicate racist and prejudicial feelings toward asylum seekers should aim at younger generations to stop racist behaviours starting from a young age. For older generations, it would be advisable that social marketing campaigners use newspapers and informative websites that dispel ill-informed rumors and mistruths about asylum seekers to make Australia a more racially tolerant society. Table of contents Introduction

Analysis of Australia’s perceptions of asylum seekers The Social Cognitive Theory The Social Marketing Planning Process Recommendations Conclusion References Introduction During the last Australian Census in August 2006, 22. 2% of the Australian population was born overseas (ABS, 2006). Even with this vastly multicultural society however, racism is prevalent and is still a major issue in Australia. Starting with the horrendous treatment of the Aboriginal people during the original settling of Australia over two centuries ago, the focus of racism in this country has now shifted to asylum seekers.

Analysis of Australia’s perceptions of asylum seekers The politically correct term for an asylum seeker is, ‘a person who has fled their own country and applies to the government of another country for protection as a refugee’ (UNHCR, 2010). They are people that for some reason, whether it be race, religion, gender or political opinion, have been ostracized in their home country and are unable or unwilling to return due to a well-founded fear of being persecuted (ASRC, 2011).

As a signatory to the UN Convention Relating to the Status of Refugees (ASRC, 2011), Australia is, by law, bound to protect people fleeing unlawful persecution. Many asylum seekers arrive in Australia with a variety of needs, like Iranian asylum seeker Reza, who was in need of medical and psychological care after being beaten and starved for over three months, all because he wanted his political vote to be counted fairly (ASRC, 2011), yet are still seen as illegal migrants.

With the ethical treatment of human beings at the heart of this social issue, the almost callous belief amongst Australians that they do not have a responsibility to protect these people fleeing from abuse and belittlement because they are ‘illegal immigrants’ who are, ‘coming to our country and taking advantage of us’ (ASRC Poll, 2010), is an issue that needs to be addressed through the implementation of a social marketing endeavor. The Social Cognitive Theory The concept of social marketing has been defined by Gerard Hastings (2007) as, ‘the application of marketing knowledge, concepts and techniques to enhance social ends’.

His book also cites the definition of Susan Dann (2006), who defines social marketing as ‘… the simultaneous adoption of marketing philosophy and adaptation of marketing techniques to further causes leading to changes in individual behaviours which ultimately, in the view of the campaign’s originator, will result in socially beneficial outcomes’. To this end, the goals of social marketing, as opposed to commercial marketing, is to elicit positive changes in the behaviours and opinions of the population that will positively benefit society on a local, national and international level.

When using social marketing strategy to promote behaviour change amongst a specific target market, certain predisposed theories can be used to create a starting point for developing a social marketing program (Andreasen, 1995). A theory identified by Hastings (2007) that that best fits the goals of changing Australian society’s perceptions on asylum seekers is the Social Cognitive Theory. The Social Cognitive Theory hypothesises that human behaviour is determined by a collection of internal personal factors intertwined with environmental factors that help create opinions and behaviours towards issues (Maibach and Cotton, 1995).

The Social Cognitive Theory identifies the influences of peers, family members, personal characteristics and societal norms and culture as the main determinants of a person’s opinion (Hastings, 2007, Bandura, 1986). It identifies the reciprocal relationship between personal and environmental factors as an important factor that affect a person’s beliefs, opinions and behaviours toward a certain social issue.

The concept of Social Cognitive Theory points out that, to change the perceptions and behaviour of the target market, an adjustment of how common and normal a particular behaviour is must be undertaken to influence the target market to engage in the alternative, more desirable behaviour (Bandura, 1986). The Social Marketing Planning Process Even with a theoretical approach to correcting a social issue, the development of a plan by which the desired behaviour can be achieved is essential to a social marketing campaign.

To develop a plan for a successful campaign, target marketing must be undertaken to develop correct positioning strategies and an effective marketing mix (Hastings, 2007). Recognising the importance to social marketing of a central focus on consumer orientation, the concept of a voluntary and mutually beneficial exchange (Jones, et al, 2005), the use of marketing research to identify a target market will be conducted to investigate the salient issues and important messages for the target markets (Ibid. , 2005).

A target market, as identified by Kurtz (2010), is a group of customers that a marketer has decided to aim it’s efforts towards. They are, in effect, the collection of people that need to be influenced to alter their beliefs and behaviours, and target marketing helps marketers to get a better understanding of whose behaviour needs to change and can pin down precisely how that change should be implemented (Hastings, 2007). When implementing a targeting strategy, segmentation variables must be undertaken in order to identify the main segment of society that needs to be addressed (Hastings, 2007).

The main segmentation variables that help social marketers address the right target market include demographics such as a persons gender or age (Kurtz, 2010), geographics, regarding the targets’ area of residence and their attitudes toward an issue, whether this be positive, negative or neutral (Hastings, 2007). Once a target market has been investigated and identified, a marketing mix can be developed to help create a successful social marketing campaign. Originally coined by Neil H. Borden in 1965, the marketing mix is the basic, tactical components of a marketing plan (Shullz, 1993).

More commonly known as the ‘Four Ps’, a marketing mix is comprised of certain elements such as price, product, promotion and place (Ibid. , 1993). Price refers to the, ‘costs that the target adopters have to bear and the barriers they must overcome’ (Hastings, 2007). Unlike commercial marketing, where the product is tangible, a social marketing product is, ‘the behavioural offer made to target adopters’ (Ibid. , 2007), while the place and promotion are the channels and means by which the change is encouraged and promoted to the target market (McCarthy, 1975).

For the goal of changing Australians’ perceptions of asylum seekers, the most important component of the marketing mix would be the distribution channels and promotional outlines. As identified in the Social Cognitive Theory, human behaviour is only partially under individual control, and the social environment that people live in has a remarkable impact on society’s beliefs and opinions (Alcalay and Bell, 2000). For this reason, implementing the correct promotional tool at the right time and in the right environment would be greatly beneficial for this project. Recommendations

It is recommended, then, that for this project, the campaign should be implemented both in primary schools and newspapers. Through the Social Cognitive Theory, it is known that opinions and beliefs can be formed at very young ages (Alcalay and Bell, 2000), which means targeting the next generation of Australians could help create a future where marginalisation is a thing of the past. For children, teachers could, as part of the curriculum, discuss themes such as human rights and equality, so as they can gain knowledge from a young age that, regardless of race, all people deserve to be treated equally.

At an adult level, newspapers such as The Age and the Herald Sun could produce a ‘Mythbusters’-type document, dispelling the uninformed ‘illegal immigrant’ belief held by many Australians. Furthermore, works such as the ASRC’s stage play, ‘Not Just My Story’, could be promoted in Arts and Film sections of newspapers and event guides to encourage our society to go along to these inspiring acts and get a better understanding or the humanity that asylum seekers are so desperately seeking, and need the Australian ommunity’s support to do so. Conclusion It is a disgrace that Australian politicians do not educate our society as to the real situations of people seeking refuge and instead, use them as political pawns, giving them labels that inspire discrimination that society is happy to accept. The social marketing campaign outlined above would reveal some of the aspects of the real situation and hopefully inspire a change in the perception if asylum seekers within Australian society. References Alcalay, R. , & Bell, R.

A. , (2000) Promoting Nutrition and Physical Activity Through Social Marketing: Current Practices and Recommendations. Centre for Advanced Studies in Nutrition and Social Marketing, University of California Andreasen, A. (1995), Marketing Social Change: Changing Behaviour to Promote Health, Social Development and the Environment, San Francisco: Jossey Bass. Asylum Seekers Resource Centre, Reza flees Iran, viewed May 6, 2011, Asylum Seekers Resource Centre, Myths about asylum seekers, viewed May 6, 2011,

Asylum Seekers Resource Centre, Australian Society Survey, viewed May 6, 2011, Australian Bureau of Statistics, (2006), Census 2006, viewed May 11 2011, Bandura, A. , (1986) Social Foundations of Thought and Actions: A Social Cognitive Theory, Englewood Cliffs, NJ: Prentice-Hall Crawford, B. , (2010) ‘Come by boat and get a Visa’, The Daily Telegraph, 31st October, Sydney Dann, S. , & Dann, S. , (2006) Insight and overview of Social Marketing, Brisbane, Queensland University Hastings, G. , (2007) Social Marketing: Why should the Devil have all the best tunes? 1st Edition, Burlington: Butterworth-Heineman Irvine, J. , (2011) ‘Numbers belie fear of asylum seekers’, The Sydney Morning Herald, 14th May, Sydney Jones, Sandra C. , Iverson, D. C. , Penman, A. , & Tang, A. (2005) A practical application of theory: using social marketing theory to develop innovative and comprehensive sun protection campaigns, Wollongong: University of Wollongong Kurtz, D. , (2010). Contemporary Marketing Mason, OH: South-Western Cengage Learning. Maibach, E. , & Cotton, D. (1995) Moving people to behaviour change: a staged cognitive approach to message design. In Designing Health Messages. Approaches From Communication Theory and Public Health Practice, Newbury Park, CA: Sage McCarthy, E. J. , (1975) Basic Marketing: A Managerial Approach, 5th edition, Richard D. Irwin, Inc. , Schullz, D. , Tannenbaum, S. , & Lauterborn, R. (1993) Integrated Marketing Communications, NTC Business Books, a division of NTC Publishing Group. United Nations High Commissioner for Refugees, viewed May 6, 2011,

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Multiple Intelligences How It Will Influence My Career Path in the Future

In life, people get trapped in work environments where they are not genuinely happy. They stay committed to the same line of work because it is what they are accustomed to; where they are considered family and in some cases, where they have even spent decades dedicating themselves to another man’s dream, whilst neglecting their own dreams. Many people are not able to identify their true Intelligences, let alone realising that they could have more than one Intelligence. The Twelfth Edition “Becoming A Master Student” by Dave Ellis has identified the various Intelligences of mankind. Becoming A Master Student” has eight Intelligences listed and of the eight, I can relate to three (Mathematical/Logical, Visual/Spatial and Intrapersonal. ) Prior to re-starting my tertiary education at the International College of the Cayman Islands, I was the same person that questioned what I wanted to do with my life. I was and still am at the cross roads trying to decide if I want to remain employed in the same Industry. It is mentally draining as I am not one hundred percent sure what I want to do with my career.

The Twelfth Edition “Becoming A Master Student” by Dave Ellis has opened my eyes to some potential career paths that align with my personality and multiples intelligences. The Intelligence that stands out the most to me is the Visual/Spatial Intelligence. Two characteristics of The Visual Intelligence are drawing things to explain oneself and being able to understand illustrations / pictures easier that text. The person with this Intelligence also has photographic memory and can easily remember things that coloured.

A few of the possible careers that align with the Visual Intelligence are Architecture, Graphic Design, Photography and Interior Decorating. These are things that I thoroughly enjoy doing. My original career path after High School was to pursue an Architectural degree. I wanted to gain working experience and knowledge in order to secure a scholarship prior to heading off to college, as my family was not financially able to help me. However, I was unsuccessful in securing a position in the Architectural field as the companies thought I was inexperienced.

Feeling discouraged and de-motivated, I sought alternate employment that has me now questioning my true purpose in life. The Visual/Spatial Intelligence has highlighted what I know that I truly enjoy and has shown me a possible career paths where I could possibly feel more satisfied. With this Intelligence also comes the ability to be detail oriented, neat and meticulous. It pinpoints what I know keeps my creative juices flowing. My peers, family and friends all say that I am very talented as I have done a few graphic projects inclusive of wedding and birthday party invitations.

I feel that this is a true and realistic passion of mine and could possibly lead to my future career path. I have always dreamed of opening a small business but always wondered what the Nature of Business would be. This may just be the nature of the business as it would take less time and money to become a qualified Graphic Designer. Another “Type of Intelligence“ that stood out to me was the Intrapersonal Intelligence. Characteristics of the Intrapersonal Intelligence are self motivation, thinking before talking or taking action and constantly thinking about future plans.

I am definitely a thinker but at times I feel that my thoughts may be over processed. This Intelligence hits the nail on the head when it says that I “connect readings and lectures to a strong feeling or significant past experience. ” This is true as I relate more to people and can be more sympathetic to them when I have experienced similar scenarios to theirs. I feel this is why people tend to confide in me when they have problems or need an honest evaluation of their situation. A few of the possible careers that align with the Intrapersonal Intelligence are Minister, Counselling Psychologist and creator of a home-based or small business.

I think this is where the Visual/Spatial Intelligence and Intrapersonal Intelligence ties in. Having these Intelligences and owning my own business would give me the ability to relate with the customers and get a feel for what they want. In conclusion, I feel that the Visual/Spatial Intelligence and the Intrapersonal Intelligence have both helped me to understand what careers are compatible and compliments my personality. Highlights and colors makes it easy for me to process and retain information. Having a graphic memory can help me envision and mould my future goals.

This could then mesh right in with becoming an entrepreneur. The vision of becoming a young entrepreneur can become a reality because of my Intrapersonal Intelligence. Relating to people on a personal level and finding out what they want can help with Customer Service skills in a business environment. These skills are reality and I have to learn how to put them into practice in order to become a more marketable person. BIBLIOGRAPHY •Becoming A Master Student, Twelfth Edition by Dave Ellis, Houghton Mifflin & Company, 2009

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